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How to Link Google AdWords & Analytics to Get More Data (With Screenshots)

Screen shot 2012-10-26 at 4.12.46 PM

For search engine marketers (SEMs), data is king. More data represents better understanding of our accounts, more efficiency, and ultimately, better results. Google offers a number of data tools, including Google AdWords data and Google Analytics. Most SEMs are aware of these tools and use them on a … [Read more...]

When to Use the Disavow Tool

disavow screen

In a post penguin world which one is better: proactive link building vs link disavow tools? I just got back from Pubcon Vegas, where I sat in a ton of sessions where speakers talked about how to get out of Panda and/or Penguin rankings holes. As SEOs, we all know the best practices: Create … [Read more...]