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Is Bingiton Working?


bing-traffic-bingiton-campaign

Recently Microsoft's search engine, Bing, ran a campaign much like the Pepsi Challenge where they claimed people who tried Bing like it more than Google with a 2:1 ratio. This didn't really surprise me as I prefer Bing for some types of queries, such as local (they are the default search on my … [Read more...]

Marketing Tip: Picking the Right Marketing Lens for the Campaign’s Needs


Every single person looks at life through a lens. The way you see the world is colored by who you are, your experiences, your temperament and even your mood. We are constantly reminded of this fact at WrightIMC. We have several clients whose audience does not look through the same lens as most of … [Read more...]