WrightIMC, a Dallas Digital Marketing Firm's Logo

Measuring Social Media ROI with Google Analytics

Approaching a social media plan is akin to driving up to the Las Vegas Strip – lots of glamour, tons of opportunities, all the flashy lights. And, most business people believe social media is a money pit – like Vegas. Sure, you have a lot of fun spending it, but there’s always less in your […]

92 Searches That Trigger Search Plus Your World

two coworkers discussing how to search on google for specific terms

update: these are searches that trigger search for logged out users that show the SPYW highlight box on the right hand side. Google+ users logged in will see shared content from their circles on Google+ in the SERPs for longtail terms but not the highlight box. It’s been a little over a month since Google […]

We Review Lucky Orange: A CRO Tool We Love

This blog post was written by Joe Denton and Jenneva Vargas. There are a number of tools available that track conversion rates, bounce rates, and other conversion rate optimization (CRO) metrics – but Lucky Orange stands out from the others. What makes this tool great is its depth of data combined with the immediacy of […]

Time-Lapse Videos of TEDxSMU’s Commissioned Ice Sculpture Art Installation

round table discussion at a conference

Hundreds of people attending the TEDxSMU Disruption conference on Dec. 3, 2011, turned their attention to the artistic installation of an ice sculpture garden outside the Wyly Theatre in Dallas. TEDxSMU commissioned award-winning Dallas artist, Shane Pennington, to create the art he named “Transcendence” in The Dallas Arts District. Pennington received his inspiration for the […]

Pairing Aesthetics with Statistics for Powerful Results

a man in front of 3 laptop screens designing a website

This blog post is dedicated to every math and science teacher whose classes I never took seriously. I owe you all my sincerest apologies for not heeding your warnings when you told me, “You’ll use this someday!” I was the kid in high school who doodled through math class, paying attention only enough to keep […]

How to Integrate Hubspot and Gravity Forms into WordPress

website code written across a computer screen

UPDATE 3/26/12 Hubspot has just released an easier way on integrating Hubspot and Gravity Forms into WordPress. Google has always been my best friend when it comes to development woes, but in this scenario, I was treading unknown grounds. Keyword upon keyword, I found little to no insight on integrating Hubspot and Gravity forms into […]

The Power of Imagery in Building Your Brand

two computers on a desktop

When it Comes to Branding, Images Just Work Kids who haven’t learned to read expect a 4-piece chicken nugget dinner when they see a bright yellow “M” on a cherry red background. Anyone who’s ever seen a computer knows what it means when they see the silhouette of an apple with a single leaf and […]